What is SEO and we’re going to talk about SEO and how do you define it so SEO again stands for search engine optimization.
SEO is an online practice for getting traffic form the organic search on Google, Bing, Yahoo and other search engines. It is depend on the keywords that some one types in search engines. Search engines are going to rank the websites on the basis of the relevancy of the product and website content.
If you have a website and blog. You have a lot of content in your blogger and you write about on restaurants and you’re doing restaurant reviews and you happen to be doing a restaurant review about Punjabi restaurants well somebody typed in Italian restaurants you may want to come up for that keyword. It’s all about relevancy of the keywords and particular blog post content does that search engines see that particular blog post as the most relevant for that search query so that’s what SEO is all about.
We want to be able to rank our websites for certain keywords on search engines so if our website is ranked on search engines than there’s a lot of benefits to that we talked about those benefits in the why SEO but the biggest benefit is the visibility that comes with that so the higher your ranked on a search engine the more traffic you’re going to get and it’s a snowball effect because the more traffic you get the more conversions you’re gonna get. According to the research percentage of Google traffic the higher you rank so generally there are 10 results per page on a search engine so if your website or blog is ranked in the top three or even in the first or second position you’re going to get a majority of the clicks and search engine optimization starts with the keyword because every one want to be found for relevant keywords on the search engines.
The first step of any website or blog search engine optimization is keyword research. keyword research is the most important step and so what does keyword research all about well it’s process of identifying keywords we want to be found for on the search engines so millions of people use search engines on a daily basis we want to be found for those keywords that people type in that are relevant to the content we want to be found so going back to the Italian restaurant example if we’re writing a blog post about Italian restaurants if somebody types in the best Italian restaurants or Italian restaurants in a specific city we want to be found for that content if it’s relevant to what we wrote about so keyword research should be done based on two factors really it’s based on the factor of how much traffic or volume a particular search engine query has and it’s based on competition and really the underlying factor here is that all keywords in your keyword research should be relevant so you need to understand what those keywords are so are they relevant to the content that you want to be found for.
Second step, you want to look for is the volume how much volume or traffic each keyword has associated with it and then the competition how many other websites are trying to be found for the same keyword so those are the factors involved with keyword research. Every one always want to choose relevant keywords and then once they find or choose those relevant keywords then they want to be able to find out exactly how much volume and how much competition is associated with each of those keywords. When some one look at keywords they are always going to choose relevant keywords but there are two types of keywords there are short tail keywords and there are long tail keywords and we’re going to talk about both.
Let’s start with short tail keywords so short tail keywords are generic keywords generally they’re less than three words in a keyword phrase for example Punjabi restaurants so short tail keywords generally have very high search volume that means that if somebody types in Punjabi restaurants then there’s going to be a large amount of volume with that meaning that generally a lot of people type in the keyword Punjabi restaurants however with high volume always comes high competition so if you want to be found for Punjabi restaurants know that you are ranked number one or number two or even on page one of Google you’re going to get a lot of traffic however to get to page one of Google or even position one or two it’s going to take you a while because they’re probably a lot of websites which are in front of you and want to be ranked and found for the same keyword so that is whole idea with short tail keywords is it’s a lot of visibility it’s a lot of traffic a lot of volume but also a lot of competition and generally the underlying factor here is that if you are ranked for a very broad or short tail keyword like Punjabi restaurants then chances are it’s not going to be as relevant .
If you get the traffic to your website then chances are the conversions not necessary really gonna happen because we don’t necessarily know the mindset of somebody typing in a very short tail generic keyword like a tie in restaurants they could be doing research on Italian restaurants they could be a chef who’s trying to get recipes for Italian food it could be worse looking for Italian restaurants in a different City or it could be a person just looking for Italian restaurants near their location or where they’re living and so there’s a lot of different factors with short tail keywords so you just don’t know because it’s so generic and because it’s so generic if you do get the traffic for that generic keyword then the chances of the conversion are going to be lower than say.