Conversion optimizer works by:

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SEMrush PPC Fundamentals Exam Answers

  1. A/B testing your landing page for higher conversion rates
  2. Automatically adjusting bids keywords as well as other dimensions in a campaign
  3. Automatically finding targeting that will be more likely to convert into users
  4. Running your campaign during hours where users will be more likely to convert

Answer – Automatically adjusting bids keywords as well as other dimensions in a campaign

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