A company creates niche sporting equipment for active female senior citizens. The company expects potential customers to be above 65 years old, either with or without a shown interest in sports. The company’s marketing team is looking to build awareness about their company’s innovative products. Which option can best help them reach their specific audience?

Google Ads Display Certification Exam Answers Affinity audiences Dynamic remarketing Demographic targeting In-Market audiences Answer – Demographic targeting

Continue Reading

You’ve been tasked with marketing a new line of plumbing services, but you have a set budget that you cannot exceed. Why is Google Ads a viable option?

Google Shopping Ads Certification Exam Answers Google Ads allows you to cap the number of ads you pay for, based on your business. Google Ads guarantees phone calls to your business. Google Ads offers separate auctions for low budgets. Google Ads gives you control over your budget. Answer – Google Ads gives you control over […]

Continue Reading

Your website data shows that many visitors place items in their shopping carts, but fail to complete the purchase. You want to grow your business by increasing sales. What should you do first?

Google Shopping Ads Certification Exam Answers Test daily: Test a new website layout and color scheme each day. Lower price: Consider reducing the price of your product(s) for multiple purchases. Remove friction: Make sure the checkout process is working and easy to use. Increase discounts: Attempt to increase unique visits to the website by offering […]

Continue Reading

Your company wants to have greater success online. What are two ways that Google Ads can drive your business goals? (Choose two.)

Google Shopping Ads Certification Exam Answers Place your business’s ads on every available search engine. Boost your conversions by connecting you to people in the moments that matter. Help you reach a wider audience and maximize exposure. Coach your company to fully move to an online-only presence. Cap the number of ads you pay for, based on […]

Continue Reading

Your company provides home maintenance services and you want to reach more potential customers. You have a limited budget to work with. Why is Google Ads right for you?

Google Shopping Ads Certification Exam Answers Your ads will be placed on all search engines. Machine models automatically determine your advertising budget. You can set your own budget and can change it at any time. With Google Ads you always pay using cost-per-reach, predetermined by your budget. Answer – You can set your own budget and can […]

Continue Reading

You use Google Shopping ads to promote customer engagement with your products. How can this increase your business’s presence in searches?

Google Shopping Ads Certification Exam Answers Several Shopping ads will be displayed for your products based on specific categories potential customers have selected. Multiple Shopping ads for the same product will be repeated as a potential customer scrolls through a website, reinforcing your products’ value. Shopping ads may contain several videos showing how to use […]

Continue Reading

You manage marketing for a small business on a tight budget, yet you need to reach as many people as possible. How can Google Ads help?

Google Shopping Ads Certification Exam Answers With Google Ads you always pay using cost-per-reach, predetermined by your budget. Google Ads saves you time by deciding what your budget will be on a daily basis. With Google Ads, your ads will show on every available search engine. With Google Ads, you can choose a maximum amount […]

Continue Reading

You can leverage Google Ads’ automated bidding strategy to help get the most from your advertising budget. What are two benefits of using automated bidding? (Choose two.)

Google Shopping Ads Certification Exam Answers Manual control Machine learning Bidding suggestions Sitelink extensions Auction-time bidding Answer – Machine learning Auction-time bidding

Continue Reading

Why should your business use Performance Planner?

Google Shopping Ads Certification Exam Answers It validates budgets against other vendors in the same market. It is the only ad budgeting software on the market. It makes recommendations that are validated using machine learning. It helps businesses determine a go-to-market strategy. Answer – It makes recommendations that are validated using machine learning.

Continue Reading

Why should campaigns with different marketing objectives be separated into different Performance Planner plans?

Google Shopping Ads Certification Exam Answers So that spend is not reallocated between two different marketing objectives To avoid any potential keyword duplicates between different marketing objectives So that seasonal trends can be better identified for each individual marketing objective To prevent campaigns from becoming “Limited by Budget” Answer – So that spend is not […]

Continue Reading